Communication tips for a successful Donation Drive

May 1, 2015

The key to donation drive success is communication. Below are some ideas we know have worked for other schools and groups in the past to help you motivate your parent and student populations to mobilize and donate:

1. Create a simple half sheet flyer that can be distributed at parent events (open houses, concerts, plays). This same sheet can also be sent home with students.

2. Use Facebook to advertise to your community in advance. Request in your Facebook posts that parents and students share it – donors to your event do not need to be school members. Tag #seattlegoodwill in your posts and we may even re-post to our page here!

3. Post to Facebook the day of the event – show one of our trucks full or half full (“We’re nearly there. Don’t forget to drop your stuff off at our school to support our event.”)

4. Use pre-existing text lists and e-mail lists to rally both parents and students. Do these with frequency.

5. Send a press release to the local newspaper or blog – Seattle Goodwill requests that you do not mention specific fundraising payouts (you can mention it’s a fundraiser) in press releases.

6. Parent communication is the key to making the event work; don’t rely solely on student communication.

7. Feature the fundraising event on weekly all-school communication. But remember that your donors don’t need to be specifically from your group, you may engage your entire community.


 
Writing samples for your use:
 
Let’s Raise Money for [Our School Group’s Name] – 
By Giving Up Stuff We Really Don’t Need Anymore
 
Seattle Goodwill normally does not pay for donations, but they have a special program only for schools. The money will support our [fill in the blank].

You can bring most everything to the donation drive, provided it is not bigger than an end table. You can find a full list of exclusions here.
 
Donations to Seattle Goodwill support its free job training and education program. Last year, Seattle Goodwill provided free training to over 11,500 people, 88% of which were below the Federal Poverty Line. Giving to Goodwill is also good for the environment; last year Seattle Goodwill recycled over 53 million pounds of donations that otherwise might have ended up in landfills.
 
So, clean up your basements, organize your garages, and straighten your closets. It's time to bring your treasures to the donation drive at (location here) on (date here) from (time range here).


 

Questions? Contact us via email at schooldonations@seattlegoodwill.org.

Would you like to schedule a donation drive? Fill out this form to get started!

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